AI PLAYBOOK FOR SEARCHERS AND OPERATORS IN LATAM

Introduction

The search fund community in Latin America is navigating through every stage of the acquisition lifecycle simultaneously: 65+ searchers are actively pursuing companies to acquire, while 18+ CEOs are running businesses they have acquired. Despite being at different stages, both groups share the same constraint: limited time, lean teams, and the pressure to make high-stakes decisions with incomplete information.

A new variable has entered every stage of this lifecycle: Artificial Intelligence (AI). Unlike past tools, however, AI does not seem to function as an optional enhancement. The question is no longer whether to use it, but whether it is being used with sufficient depth, at the right moment.

About this report

This report maps how Latin American search fund searchers and operators are using AI in 2026. It was built from a structured survey sent to active professionals in the community. Wherever possible, the findings pair quantitative data with practitioners’ own words, letting readers see both the broader pattern and the concrete example behind it.

Sample

The sample skews toward Brazil, as 18 of 25 searchers (72%) and 9 of 10 operators (90%) are based there. Four of ten operators are within their first year of operating (one pre-closing), which matters when interpreting maturity figures. The remaining respondents come from Mexico, Chile, and Colombia. On the operator side, the sole non-Brazilian participant is based in Mexico. We refer to the sample as “LatAm” throughout, but readers should calibrate generalizations to the Brazil-heavy composition.

How findings are organized

  • Executive summary — the 6 things to know if you read nothing else.
  • Part I — Searchers. Six findings on AI use during the search phase.
  • Part II — Operators. Seven findings on AI deployment post-acquisition.
  • What searchers and operators have in common.

Executive summary

1. AI adoption is universal among searchers.

100% of surveyed searchers use AI in their search process; 60% as a core daily component. Adoption is no longer the question — depth and discipline are.

2. The biggest productivity gains do not come from the most technical users.

5 of 7 searchers reporting 50–100% productivity gains are at the lowest technical tier in the sample. What they share is consistent, high-volume use across core tasks, not sophistication.

3. Workflows compound; the second one outperforms the first.

Among the 10 searchers who built a second workflow, 60% rated the first as “exceeded expectations” and 80% rated the second the same way. No one regressed. Returns build on returns.

4. Operators inherit a near-blank slate, and only CEO-led initiatives unlock it.

90% of acquired companies had no AI in place at closing. CEO-led initiatives are at “yes, worth it” 4 out of 5 times; non-CEO-led initiatives are at 1 out of 5. Without active CEO leadership, only 1 of 5 delegated initiatives delivered results, and that exception was led by a dedicated AI Officer, not a generalist role.

5. Talent, not budget or technology, is the universal bottleneck for operators.

All 5 operators who answered the barriers question named lack of internal expertise. Cost and legacy systems were each named by just 1. Capability gaps are not solved by spending more.

6. Both searchers and operators are learning alone, and the appetite to stop is the strongest signal in the dataset.

84% of searchers built their workflows alone, and 56% explicitly say they want to exchange workflows but currently don’t. 90% of operators say they want a workshop, the highest single consensus number in the entire survey.

Part I — Searchers

AI is no longer optional for LatAm searchers. Adoption is universal, but adoption without structure creates a false sense of readiness that will surface as a gap on Day 1 of operating.

FINDING 1 (SEARCHERS) AI is operational infrastructure, not an experiment

Every searcher uses it, and most use it daily.

All 25 searchers surveyed use AI in their search process, and 60% describe it as a core part of their daily routine, 32% use it on a recurring basis, and 8% use it occasionally (Table 1). At the workflow level, the data also points to meaningful operational embeddedness: 52% of mapped primary workflows are performed daily, and 52% are classified as critical to performance. AI has therefore crossed the line from being an optional tool to becoming an operational layer.

Table 1: AI usage intensity among LatAm searchers

“Don’t accept the ‘I don’t know much about technology’ paradigm. The key is to be curious and to test, learn and unlearn continuously. It’s a mindset more than a capability.” — Chilean Searcher

FINDING 2 (SEARCHERS) Productivity is independent of technical sophistication

Consistency beats expertise. The biggest “winners” are not the most technical users.

For the purposes of this survey, technical proficiency was self-assessed on a scale of 1 to 5:

  1. No prior experience with AI tools;
  2. Basic use of one or two platforms without structured workflows;
  3. Regular use across multiple tools with some degree of workflow design;
  4. Advanced use, including automation and prompt engineering;
  5. Full-stack capability encompassing API integration, custom agent development, and multi-tool orchestration.

As Figure 1 shows, 44% of searchers place themselves at Level 2, 36% at Level 3, and only 20% at Levels 4 or 5. Notably, every respondent had at least basic AI experience, and no one reported Level 1. Among the 7 who reported gains of 50–100%, 5 sit at the lowest technical tier represented in the sample (Level 2 of 5), with just 1 at Level 4 and 1 at Level 5.

Figure 1: Searcher technical sophistication and productivity gains

Figure 2 presents the productivity gains: 16% of searchers reported a gain of less than 20%, 32% reported gains of 20–50%, and 28% reported gains of 50–100%. The remaining searchers said the gains were hard to estimate.

Figure 2: Self-reported productivity gains

Proficiency predicts how searchers organize their stack: level 2 users tend to work ad-hoc, while levels 4–5 rely on connected, structured stacks. It is not, however, a statistical predictor of how much value they extract. What sets the top tier apart is volume and consistency, not tool complexity.

FINDING 3 (SEARCHERS) The second workflow outperforms the first

Building one good workflow makes the next one easier to exceed.

Ten of the 25 searchers described a second workflow they had built. Among them, 60% rated their first workflow as having “exceeded expectations,” and 80% rated their second the same way, as no searcher regressed (Figure 3).

Figure 3: Searchers that build a second AI workflow, and their expectations

The implication is that the first workflow is the hardest to get right. After that, learning is portable, the mindset transfers, and each subsequent build becomes easier to exceed expectations on. One caveat applies: the 10 searchers who built a second workflow are likely those whose first attempt went well. The improvement from 60% to 80% therefore shows what compounding looks like for those who continue, not a guaranteed outcome for all.

“A key part of our process is the iterative feedback loop: we consistently review past analyses to identify gaps and refine the AI’s output for even greater precision.” — Colombian Searcher

FINDING 4 (SEARCHERS) The tool market has converged on two platforms

The tool landscape among LatAm searchers has converged around two dominant platforms. Claude and ChatGPT cover 88% of primary use. Cost is not the barrier to entry.

After listing the main AI tools used by each searcher, the concentration of usage falls on two main individual systems: Claude (56%) and ChatGPT (32%) (Figure 4).

Figure 4: Primary AI tool

The distribution of the spend is more revealing than the average alone: 36% of respondents spend between $101 and $200 per month, while 32% spend $50 or less, including 3 reporting zero spending. The market is effectively split between a low-cost or free-tier majority and a smaller group of more intensive investors (Figure 5).

Spend scales with sophistication, as the highest spenders are searchers more than 12 months into their searches who have layered automation tools (n8n, Make, Lemlist, Clay, CrewAI) onto a primary AI tool. Overall, cost doesn’t seem to keep users outside of the ecosystem.

Figure 5: Searchers expenditure (number of searchers per monthly expenditure range)

FINDING 5 (SEARCHERS) The portability paradox: 92% believe, 16% document

Searchers are confident their workflows will transfer; the documentation evidence says otherwise.

Searchers are confident their workflows are transferable upon acquisition. 92% believe their workflows are replicable, as 48% classify it as “easily doable,” and 44% “with some training”. 64% plan to bring them to the acquired company with adaptations, 4% plan to bring them directly without changes, 12% see them as applicable only to the search phase, 8% see them as not necessarily portable, and 12% have not yet thought about it.

Figure 6: Replicability and workflow documentation (% of searchers)

The documentation evidence, however, doesn’t match that confidence in replicability. Only 16% of searchers have documented or standardized their workflows, while 52% have not documented them at all and 32% have done so only partially (Figure 6).

Workflow portability is one of the few investments made during the search phase that pays off directly during operations. A documented workflow travels with you; an undocumented one is muscle memory that can’t be handed to a new team on Day 1.

“Search is a temporary phase — there’s a sweet spot of how much to invest in building processes vs. just brute-forcing it. If searching were my long-term business, I’d invest much more.” — Brazilian Searcher

FINDING 6 (SEARCHERS) Three workflows account for most of the productivity gains — and financial modeling is the persistent weakness

Market research, materials prep, and preliminary analysis dominate. Financial modeling is where AI still takes more time than it saves.

The productivity gains reported by respondents are subjective, yet at the same time substantial and concrete. The areas where searchers consistently extract the most value are market research (cited by 80% of respondents), materials preparation (64%), preliminary company analysis (60%), deal sourcing (52%), due diligence (40%), and outreach (36%).

Tangible cases have already been observed in the daily searching process:

  • One searcher described building an enriched list of 100 targets in about 30 minutes, work that used to take 15–30 hours.
  • Another reported that per-company market research is now roughly half the time it used to be.
  • A third searcher logged deep-diving in 20–30 companies per week, a pace that was impossible before AI.

“We improved the conversion rate in the proprietary funnel from 8% to 15% in some industries, increasing the number of meetings scheduled.” — Brazilian Searcher

Overall, AI functions as an amplifier of the user’s existing level of analysis, it produces exponentially more output in proportion to the judgment the user brings to the tool, while accelerating the production of routine, low-input recurring tasks.

Where AI still under-delivers

Financial modeling is the most frequently cited weakness. Errors flagged by multiple respondents include confusing market capitalization with enterprise value, mishandling net working capital, assuming overly optimistic EBITDA margins, and being unable to run multiple scenarios in parallel. Excel-based modeling is notably weaker than Python-based modeling (Figure 7). In Brazil, the scarcity of private company data amplifies the problem: without reliable revenue figures, models hallucinate, and the “garbage in, garbage out” principle applies directly.

Figure 7: Most frequent mistakes

“For financial modelling it still takes me more time to correct it than to build it from scratch.” — Brazilian Searcher

When asked to identify their biggest AI gap, respondents concentrated on two areas above all others: data quality and reliability, and tool fragmentation and limitations, each cited by 24% of respondents (6 of 25). Financial modeling ranked third, cited by 12%. Figure 8 presents searchers’ biggest AI gaps.

Figure 8: Biggest AI gap

No single tool covers all use cases with comparable performance across research, analysis, financial modeling, and outreach, leading most sophisticated users to operate across multiple platforms simultaneously. Plan credit limits and API costs increasingly constrain the most intensive workflows, while long-running agent workflows remain either technically impractical or economically unviable for the majority of respondents.

Compounding both issues, the current pace of technological change creates its own form of uncertainty, as infrastructure investment decisions are harder to justify when it remains unclear which tools will consolidate, which will be deprecated, and when to switch.

Part II — Operators

Operators inherited a near-blank slate on AI. Eighteen months in, the playbook is CEO-driven, customer-facing, and limited mostly by talent, not by budget nor by technology.

Note: Operators were asked to rate the AI maturity of their company on a scale of 1 to 5, both at the moment of acquisition and at the present day. The same scale was applied to ten functional areas individually (Sales, Marketing, Operations, Finance, Human Resources, Customer Support, Logistics, Legal, Technology and IT, and Data Analytics) and to the company overall. The scale was defined as follows:

  1. AI is absent or has not been considered;
  2. Isolated experimentation in one or two areas, without systematic use;
  3. Regular use in some functions, with structured workflows;
  4. AI integrated across most functions, with measurable impact;
  5. AI-native organization, with embedded AI across products, processes, and decision-making.

FINDING 7 (OPERATORS) Operators inherit a near-blank slate on AI

90% of acquired companies had no AI in place and no prior consideration of it.

At acquisition, the average company in the sample scored 1.20 out of 5 on overall AI maturity. Every functional area other than Technology & IT, Operations, and Finance scored between 1.2 and 1.8. Seven of the ten functions were effectively starting from near-zero AI awareness.

The systems infrastructure shows ERP as relatively mature: 50% of companies ran enterprise-grade ERPs (TOTVS, SAP, or Oracle) at acquisition, 40% ran basic ERPs (Bling, Conta Azul, or equivalent), and only 10% relied on spreadsheets alone. CRM shows the opposite picture: 70% had no formal system at acquisition, sales pipelines managed through founder relationships and spreadsheets, and only 30% had basic CRMs in place. In practice, the data foundation for finance and operations was already there; the foundation for sales and customer-facing functions was not.

FINDING 8 (OPERATORS) After the acquisition, maturity has doubled, and the biggest gains are concentrated where the starting point was lowest

Overall, AI maturity moved from 1.2 to 2.4 out of 5 — a gain of +1.2 points on the 5-point scale. The functions that gained the most are the ones that had the most room to grow.

Functional progress broadly tracks the room each function had to grow. Data Analytics moved from 1.40 to 2.90 (+1.50), Marketing from 1.40 to 2.80 (+1.40), and Legal from 1.20 to 2.30 (+1.10), the three lowest starting points captured the three largest gains. Functions that started higher (IT at 2.60, Operations at 2.30, Finance at 2.10) grew less in absolute terms (Figure 9). Operators seem to have invested where the gap was widest: absolute gains are larger when there is more room to cover. Note, however, that part of this pattern is mechanical, functions starting near the scale floor have more room to grow regardless of where effort was directed.

Figure 9: AI maturity by function: at acquisition vs. today

The pattern breaks in one place. Logistics is the only function where a mid-range baseline did not translate into meaningful progress, where it started at 1.71 (n=7; three operators left it blank as not applicable) but moved just +0.6, well below what functions with similar starting points achieved. The constraint appears to be structural, since routing optimization, in-route client coordination, and field logistics depend on physical processes that are genuinely harder to AI-augment than knowledge work. HR and Customer Support, both starting at 1.50, gained +0.90 each. Even where the technology is theoretically available, implementation does not match vendor claims.

“AI tools are not as easy to implement as the external vendor mentions.” — Mexican Operator

FINDING 9 (OPERATORS) AI maturity is highest among operators 3–5 years post-acquisition

Companies with the highest maturity degree have been operating for 3-5 years.

Operators with 3 to 5 years post-acquisition show an average gain of +1.80, reaching an average maturity of 3 out of 5 today. Operators between 100 days and one year show an average gain of +0.67 and sit at 2 out of 5. The pre-closing respondent shows no movement at all (Table 2). The overall maturity gain reported in the headline is concentrated among operators in the 3–5 year window; the 5+ year group sits lower at 2 of 5, and with 1 respondent in the <100-day and 5+ year brackets the pattern is descriptive rather than predictive.

Table 2: Scale of AI maturity per days/years post-acquisition

FINDING 10 (OPERATORS) The bottlenecks are customer-facing, and most are solvable with AI today

Sales, onboarding, marketing and support are the top of every operator’s list.

Operators were asked to identify the operational bottlenecks where AI could most improve their company’s performance. The question was multi-select, with predefined categories spanning customer-facing functions, back-office processes, and technical operations (Figure 10).

Figure 10: Operational bottlenecks that AI could improve (% of operators citing this as a top bottleneck)

Operators consistently identify customer-facing functions as a binding constraint. Sales pipeline management and lead qualification is the most-cited bottleneck (6 of 10), followed by customer onboarding and marketing/lead generation (both 5 of 10), and customer support (4 of 10). Back-office bottlenecks (logistics and scheduling, billing and collections, and data entry) are each cited by 3 of 10 operators, a secondary limitation.

The pattern is consistent with the infrastructure gap documented in Finding 7. The functions where 70% of acquired companies had no formal system in place at acquisition are the same functions operators now identify as the most consequential bottlenecks. Where the data foundation was weakest, the operational pain becomes the sharpest.

Operators are already quantifying what AI could unlock. One estimates that AI-enabled internal sales could deliver 3–5x more output, with potential annual impact of R$ 5–15 million. Another expects AI projects to reduce 4 full time employees and cut process times by 25%. A third reports that customer onboarding currently takes around 6 months, largely due to unstructured data migration. Lastly, engineering teams with strong AI adoption are already delivering roughly 3x more efficiently.

“Most search fund companies are slow to respond to clients. Responding within the first hour of contact increases conversion by 7x.” — Brazilian Operator

FINDING 11 (OPERATORS) CEO sponsorship is what separates “worth it” from “too early”

Of the 5 CEO-led initiatives, 4 were rated worth it. Of the 5 non-CEO-led, only 1 was.

Operators were asked to identify who led their company’s primary AI initiative. The response options were CEO personally, CFO, someone from the existing team, a new hire or dedicated AI Officer, or a combination. Table 3 shows the responses, which split evenly: 5 CEO-led, 5 non-CEO-led.

Table 3: Who is leading the AI initiative?

The pattern is the sharpest single correlation in the operator dataset. Two caveats: outcomes are self-assessed by the same CEOs who led or delegated the initiative, and with 5 cases per group the relationship is correlational, not causal. Of the 5 CEO-led initiatives, 4 were rated “yes, worth it” and 1 “too early to say.” Of the 5 non-CEO-led initiatives (2 delegated to a combination of roles, 1 to the CFO, 1 to an existing team member, 1 to a new hire), only 1 was rated “yes, worth it”, the remaining 4 split between “too early to say” (3) and “partially” (1).

The single non-CEO-led initiative that did pay back is itself instructive. It was led by a dedicated AI Officer whose explicit job is the initiative. The conclusion is not that AI cannot be delegated; it is that AI cannot be delegated as one priority among many. Either the CEO owns it personally, or it requires a role created specifically for it.

“We tried to implement it through our directors, delegating to them, but the initiative lost sponsorship and strength, since they lacked the necessary skills to push a transformation program. Any effective AI initiative should be CEO-led.” — Brazilian Operator

The speed-to-value data reinforces the pattern. All three operators who reached tangible value in under one month were CEO-led, and all three rated the investment worth it. None of the five non-CEO-led initiatives reached value that fast; four have yet to rate the investment as worth it. If AI is being delegated, the timeline to payback should be measured more broadly than monthly.

FINDING 12 (OPERATORS) The binding constraint is talent and enablement, not budget.

All 5 operators who answered the barriers question identified lack of internal expertise. Budget appears as soon as scope is concrete; enablement, much less so.

When asked to identify the main barriers to AI adoption in their companies, every operator who answered the question – only 5 of them did – pointed to the same issue: lack of internal talent and expertise. Three of those five also flagged not knowing where to start, two cited team resistance and data quality, and only one each pointed to cost or legacy systems. Across every other variable in the dataset, the operator responses spread across multiple options.

The budget data tells the same story from a different angle. 60% of all operators have no dedicated AI budget, 20% operate flexibly or opportunistically, 10% have not yet considered the question, and only 10% have a structured annual budget.

Operators are not budget constrained, but rather are scope constrained. The absence of a budget reflects “too early to define ROI” (four of ten) far more than unwillingness to spend, and the moment scope becomes concrete, funds are allocated. Four operators are currently evaluating or have already hired AI consulting firms, with the most mentioned being Variance AI, Becker, Amplify AI, and Viver AI. The budget per project stays between $4,000–$10,000 for 60 to 90-day engagements focused on tool implementation or custom solution deployment.

The correlation between investing in people and seeing maturity progress is visible throughout the sample. Seven of the ten operators have no internal AI enablement program in place, five plan to launch one, and only three have run any workshop, training session, or internal innovation sprint to date. Subsequently, the three that responded to having fomented AI inside the company are the ones with the highest maturity gains in the sample.

“People feel afraid, or sometimes ashamed, of using AI — it is the CEO’s job to ensure they use it and reward people for it.” — Brazilian Operator

FINDING 13 (OPERATORS) AI is not currently seen as a competitive threat, but the appetite to learn and implement points toward the coming shift

No operator yet sees AI as a competitive threat, but the majority are planning to invest in Sales and Marketing, back-office automation and customer experience.

The competitive landscape is described as a market in stasis on the surface and in motion underneath. Among the five operators who assessed their competitive position, four describe it as neutral, where competitors are perceived to be at a similar stage of AI adoption, and one finds it too early to assess. No operator reports customers actively requesting AI-enabled features, as all five who answered the question describe it as not yet relevant in the respective market. The perceived threat to existing business models from AI is rated as low or moderate across all respondents.

Operators across different markets are planning to invest in parallel and in the same direction. Sales and Marketing is cited as a priority for the next 12 months by 100% of operators, back-office automation and customer experience by 80% each, data and analytics by 50%, and product or service improvement by 40%.

“AI generates real value when structured around two simultaneous pillars. The internal pillar delivers measurable improvements through process automation, operational agents, and back-office reduction. The external pillar delivers continuous innovation in the product. Working both in parallel is what separates strategic AI investment from vanity automation.” — Brazilian Operator

This shared direction is reinforced by an equally shared appetite to learn from each other. When asked whether they would join a structured workshop to exchange AI practices with other search fund operators, seven of the ten CEOs answered yes, and two others expressed conditional interest (Table 4).

Table 4: Interest in an AI workshop

What searchers and operators have in common

These three patterns below are the easiest to act on: searchers and operators can both move on together.

1. Searchers and operators are both figuring it out on their own.

  • Searchers: 84% built their workflows personally. 68% discovered tools through trial and error; only 32% through peer recommendation.
  • Operators: only 2 of the 4 who answered the benchmarking question consulted any peer before implementing AI (6 of 10 did not answer).

2. Both groups want peer-to-peer exchange.

Figure 11: Demand for structured exchange between Searchers and Operators  

  • Searchers: 56% explicitly say they want to exchange workflows with others but currently don’t. Another 8% are not interested. Only 36% currently exchange at any frequency.
  • Operators: 90% are interested in a workshop (70% yes, 20% maybe depending on format). This is the single largest consensus number in the entire operator survey.

3. The CEO/searcher is the architect, the bottleneck, and the leverage point.

  • Searchers: 84% of workflows built by the searcher personally — there is no second-line capability to fall back on.
  • Operators: CEO-led initiatives carry a 4-of-5 “worth it” rate; non-CEO-led carry 1 of 5. The pattern is the same on both sides — the principal sets the AI direction, and the principal is the binding constraint on its quality.

Recommendations

For searchers

1.1 Use AI heavily, not occasionally.

The 7 searchers reporting 50-100% productivity gains are not the most technical users in the sample — 5 of them are at the lowest technical tier (Level 2 of 5). What separates the top tier is volume and consistency of use, not stack complexity. Pick a primary tool, use it across core tasks daily, and resist the urge to keep switching.

1.2 Build a second workflow.

Among the 10 searchers who built two workflows, 80% rated the second as “exceeded expectations,” vs. 60% for the first. No one regressed. The first workflow is the hardest; the learning compounds.

1.3 Document each workflow as you build it, not retroactively.

While 92% of searchers believe their workflows are replicable, only 16% have actually documented them. This documentation gap is one of the clearest leverage points for making AI workflows portable within the acquired company. The requirement does not need to be a polished manual: a short note covering the prompt, the required inputs, the expected output, and known failure modes would be enough to onboard another user on Day 1.

1.4 Don’t expect AI to handle financial modeling well — yet.

Multiple respondents flagged systematic errors: confusing market cap with enterprise value, incorrect NWC treatment, overly optimistic EBITDA margins, inability to handle multiple scenarios in parallel. Excel modeling is notably weaker than Python-based modeling. In Brazil specifically, private company data scarcity amplifies the problem. Treat AI output on financial models as a first draft requiring senior review, not a finished product.

1.5 Constrain model scope with verified data upfront.

A Colombian searcher described this practice: instead of open-ended prompts, the model is given a narrow task and credible source documents. This prevents hallucination on unverifiable inputs and improves output quality — especially important when working with private-company data where the model has no reliable training signal.

1.6 Find the sweet spot of process investment.

Search is a temporary phase. Documenting workflows and standardizing prompts pay back, but over-engineering the search-phase infrastructure has an opportunity cost — the real compounding return only kicks in once those workflows are applied to the operating company. Build enough to be replicable; do not build for the sake of building.

 

For operators

2.1 Lead the AI initiative personally. Do not delegate it.

CEO-led initiatives in the sample carried a 4-of-5 “worth-it” rate; non-CEO-led initiatives carried 1-of-5. All three operators who saw tangible value in under a month were CEO-led; none of the five non-CEO-led initiatives reached tangible value that fast. The one delegated case that did pay back was led by a dedicated AI Officer — i.e., someone whose explicit job is the initiative, not someone fitting it around their other responsibilities.

2.2 Aim for tangible value within the first month.

All three operators who reported value in under a month rated the investment “worth it.” Of the operators who have not yet seen tangible value, most remain uncertain about ROI. Speed matters because momentum compounds executive attention and team belief; protracted implementations lose sponsorship.

2.3 Match AI deployment to existing data infrastructure.

At acquisition, 50% of companies in the sample had enterprise ERP (TOTVS, SAP, Oracle), but only 30% had even a basic CRM — 70% relied on founder-led spreadsheets or had no formal system. AI deployments in finance and operations have a working data substrate; sales and marketing typically don’t. Trying to automate the customer-facing layer before establishing CRM discipline means asking AI to work on data that doesn’t exist yet.

2.4 Invest in people, not in more tools.

All 5 operators who answered the barriers question named lack of talent or internal expertise. Only 1 named cost; only 1 named legacy systems. The three operators who ran workshops, training sessions, or hackathons show among the highest maturity gains in the sample. Tool spend is rarely the bottleneck; capability is.

2.5 Make AI use a cultural expectation and reward it.

Cultural resistance is real. People feel afraid or ashamed of being seen using AI. The CEO sets the tone — by using AI publicly, rewarding people who do, and standardizing the practice. Short prompt-writing courses are a cheap, high-leverage starting point.

2.6 Standardize on one primary AI tool before adding complexity.

Fragmentation across multiple tools increases cognitive load, training burden, and cost. The recommended sequence: (1) standardize on one primary tool, (2) add a light automation layer (Zapier, Make), (3) build a shared prompt library, (4) only then consider custom solutions.

2.7 Build around two simultaneous pillars: internal and external.

Brazilian searchers frame the most strategic deployments as having both an internal pillar (back-office automation, operational agents, productivity tools for every employee) and an external pillar (AI embedded in the product itself, new sellable modules, customer-facing features). Working both in parallel is what separates strategic AI investment from vanity automation.

Disclaimer — AI safety, security, and governance

This report describes patterns of AI adoption and productivity outcomes reported by 35 LATAM search fund practitioners. It does not address — and should not be read as guidance on — the safety, cybersecurity, governance, regulatory, or ethical dimensions of deploying AI in a search fund or operating company context. These topics are critical and warrant dedicated assessment by each organization.

Among the considerations that fall outside the scope of this report and that practitioners should address through their own internal processes, vendor relationships, and qualified advisors:

Data privacy and confidentiality. Deal-related material — target financials, CIMs, NDAs, due diligence files, personal data of sellers and employees — is highly sensitive. Practitioners should understand exactly where their AI tools store, process, and retain inputs, and whether prompts and outputs are used to train third-party models. LGPD (in Brazil), GDPR (in the EU), and relevant sectoral regulations apply.

Cybersecurity. Connecting AI tools to email, CRM, cloud storage, or proprietary systems introduces new attack surfaces. Vendor security posture, authentication controls, prompt injection vulnerabilities, and the security of any automation layers (Zapier, Make, n8n, custom agents) all require evaluation independent from the productivity benefits described in this report.

Model behavior and reliability. AI models can hallucinate, exhibit confirmation bias, produce inconsistent outputs across runs, and reflect training-data biases. Outputs that inform investment decisions, financial models, hiring, or any consequential action should be validated by qualified humans. The financial-modeling limitations noted in the report are illustrative but not exhaustive.

Governance and internal controls. Acceptable use policies, approval workflows for AI-generated outputs in investor-facing or regulator-facing artifacts, audit trails of AI use, and clear ownership of model outputs are organizational responsibilities that scale with usage intensity. Practitioners moving into higher stakes use cases (financial modeling, legal drafting, customer communication) should formalize these controls before scope expands.

Intellectual property. The training data the underlying model uses, the rights that apply to model outputs, what constitutes derivative work, and how confidential third-party material is handled all carry IP implications that vary by jurisdiction and by vendor terms.

Employee guidance and training. Beyond the cultural normalization of AI use discussed in the recommendations, practitioners should provide explicit guidance on what categories of information may and may not be input into external AI tools, how AI-generated content should be reviewed and attributed, and what is expected in terms of disclosure to clients, investors, and counterparties.

This report is informational. It is not legal, regulatory, cybersecurity, or compliance advice. Each organization should consult qualified counsel and security professionals appropriate to its jurisdiction, sector, and risk profile before establishing or scaling AI deployment.

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